VELORA Ludhiana · Amritsar · Jalandhar
Velora Autumn Winter 26 campaign model in a wool coat on a wet street at night

Collection No. 09 — Autumn / Winter 2026

The City After Dark

Shot between 8pm and 4am across Ludhiana, Amritsar, Jalandhar, Mohali and Patiala. Available city light only — sodium lamps, shop windows, headlights on wet paving.

Brief

Night is the honest light

Shooting after dark removes the option of hiding a bad cut. Every seam and every proportion error reads immediately under raking light — which is precisely why we chose it.

If it only photographs at noon, it is decoration.

The coat in look eleven was drafted twice. The first version had a 2cm drop at the back hem that looked perfect under studio light and read as a stumble on camera.

Read the campaign notes

Tailor's chalk, shears and a folded coat on the cutting table
Patiala, 01:15

01 — The looks

Five looks

Every look is built around one volume event. Shop the hero piece of each, or browse the full collection.

Shop everything

02 — On location

Five cities

Scroll the strip. No tripod, no generator — available light only, all of it.

03 — In the campaign

The pieces

Shot, worn and re-shot until the drape held. These are the five pieces the campaign was built around.